Internal · not indexed
Automations
Every repeated job in the business, and the tool that deletes it. Ordered by leverage — how much revenue each one unlocks per hour of your time it gives back — not by how interesting it was to build.
Why this order
$40 cards will never make this large on their own — $1M is 25,000 cards, and at three a day that is over twenty years. Cards are acquisition: cheap, fast, and they get you behind the counter. Tap menus are cash. The monthly menu update plan ($30, $50 or $100 a month) is the business, because it is the only line that compounds — 1,000 restaurants on the $30 plan is $360k a year.
So automation has two jobs: raise how many counters a rep reaches in a day, and deliver the monthly menu updates at near-zero marginal cost. Anything that does neither is a nice-to-have.
11 of 13 built · data stays in your browser · everything exports
Grow
More counters reached per day. This is what cards are for — they are acquisition, not the business.
Review-link generator
BuiltReplaces: Hunting a business on Google Maps and hand-building the #lrd link
This runs on every single card sold, which makes it the most-repeated manual task in the business. Cutting it from four minutes to ten seconds is the difference between a rep closing six shops in an afternoon and closing twelve.
Rep lead intake
BuiltReplaces: Texts and photos of business cards that get lost in a chat thread
A rep standing in a shop types the business name once. That creates the job, pulls the Google listing, generates the link and queues the card for encoding. Nothing is re-typed and nothing falls through.
Quote → invoice → payment link
BuiltReplaces: Verbal prices, and chasing money afterwards
Most small deals die in the gap between 'sounds good' and getting paid. A quote that becomes an invoice with a payment link in one tap closes that gap while you are still standing there.
Menu build pipeline
LaterReplaces: Retyping a restaurant's whole menu by hand
The setup fee ($350 for a Tap Menu) is good money only if the build takes two hours, not two days. Photo or PDF in, structured menu data out, human checks the prices. This is what makes tap menus repeatable instead of bespoke.
Email outreach
BuiltReplaces: Typing the same first email to every business, one at a time
Walking is limited by daylight and petrol; email is not. The catch is CASL — Canada's anti-spam law is among the strictest anywhere and the penalties reach $1M for an individual. Cold email to a business IS legal here, but only with a consent basis you can point to, your identification in every message, and a working unsubscribe. So this tool tracks WHY you believed you could email each contact, not just the address.
Ad campaign planner
BuiltReplaces: Guessing whether a campaign can possibly pay for itself
Its most valuable output is usually 'do not run this'. Local service clicks cost roughly $2-8. On a $40 card your gross profit is about $12, so one sale at a 5% conversion burns ~$100 of clicks to earn $12 — ads simply cannot fund card sales. They CAN fund menus ($350 to $1,800 a build) and the monthly update plan (from $360 a year). This tool does that arithmetic before you spend, and points campaigns at the city pages rather than the homepage.
Sustain
The compounding half. The monthly menu update plan is the only line that grows without costing more of your time.
Review-reply drafting
BuiltReplaces: Owners never replying to their Google reviews
Drafts replies in the owner's voice, they approve from their phone. CONFIRM (Umang): review replies are not part of any current price — the monthly plans cover menu updates only ($30, $50 or $100 a month). Decide whether replies are sold, and at what price, before this is pitched on a counter.
Follow-up email sequence
BuiltReplaces: Never speaking to a customer again after the install
Day 1 confirms the card is live, day 7 asks how many reviews came in, day 30 offers the second card or the menu. Worth being honest: for a walk-in business this is an expansion and retention lever, not an acquisition one — it only starts paying once there are a hundred-odd installs to talk to. Build it, but do not expect it to fill the calendar.
Card health check
BuiltReplaces: Finding out from an angry owner that their card stopped working
A weekly check that every link still resolves and the business name still matches. A card that quietly breaks is a refund, a bad review and a lost update plan. Catching it first is a support call that makes you look excellent.
Structure
What lets the business run when you are not the one doing it. Needed before the second and third rep, not after.
Territory log
BuiltReplaces: Remembering which streets have already been walked
Re-walking a street you did three weeks ago is the most expensive mistake a door business makes. Logged by street and date with the outcome, so a rep can be told where to go rather than guessing.
Commission statements
BuiltReplaces: Working out rep pay by hand and arguing about it
Commission-only reps quit over pay disputes more than over bad territory. A statement they can see any time, generated from the same jobs that produced the sale, removes the argument entirely and makes hiring the next rep a copy-paste.
Fulfilment tracker
BuiltReplaces: Keeping 'ordered → encoded → tested → delivered' in your head
The moment two reps are selling, you cannot hold the state of every job. A visible queue is what lets someone else do the encoding without asking you what is outstanding.
Rep onboarding pack
LaterReplaces: Explaining the job from scratch to every new rep
Contractor agreement, ID badge, walk-in script, territory and the link generator, issued as one pack. Hiring stops being a day of your time and becomes a form.